今年三月份香港时尚潮流单位teelocker进驻中国市场。Super Nature Design与新锐导演Vader Yu，音乐人Matthew Carey联手为其打造了品牌宣传预告片。整部影片由Super Nature Design主创，Matthew 创作了背景音乐并参演男主角，最终在Vader Yu的指导下完成拍摄。
This year’s March we had the pleasure of involving in the art direction and production of teelocker’s promotional trailer.We invited Matthew Carey, an independent musician, to star in our trailer.Throughout the production, we met with a series of challenges : particularly filming in sub-zero condition.However, the result was a success due to the filming crew’s dedication and persistence. Matthew was particularly professional in meeting all of our filming demands after takes over takes.
We would like to thank Vader Yu, our director and Matthew for putting so much effort and creativity into the production.Here are some snapshots of the making-of the trailer and final outcome.
今年3月，我们受邀参加了中国新锐休闲运动品牌ANYWALK的10F/W CROSSOVER主题跨界合作，并且幸运地凭借出色的设计作品拿下了最佳创意奖！这次合作的主题围绕ANYWALK品牌的“自由精神”理念以及“自由的翅膀概念元素。Super Nature根据这个主题，充分发挥创意，设计了一系列带有波普深刻意义的矢量风格图案，应用到了T恤，环保袋，特别是在休闲运动鞋上。ANYWALK于6月中在石狮总部举行了新装发布会，同时为最终评审出的三位最佳创意获奖者进行了颁奖典礼。Yeoh代表我们Super Nature出席颁奖仪式拿奖，怎么样，这位闪亮登场的男主角不比奥斯卡男影星们逊色吧！
March of 2010, Super Nature has been invited by the new vigorous brand-ANYWALK to participate in a crossover design cooperation, and with our great design works, we’ve got the “the Best Creative Award”! The theme of this activity is about the thought of “free spirit” and the concept element “wing of freedom”. According to the theme, Super Nature has brought many good ideas to bear, created some great vector style works, and put them into T-shirt, bags and shoes.
ANYWALK held their new product conference on June and at the same time the award ceremony. Yeoh is the representative of Super Nature on that day. See the cool guy on the stage?! He is the superstar of Super Nature on that night! We love our work so much. Hope so do you!