ABOUT

SUPER NATURE is a Shanghai based multi-discipline design company. It specialises in interactive design, visual communication & media technology. It takes on challenges through experimentations in new media and physical computing. Super Nature provides tailor-made solutions from conceptualisation to design, using new technologies integrated in production.

Seeking innovative solutions is Super Nature's ultimate goal. It constantly commits to research & development. The partnership with its research associate - Hyperthesis Visual Lab in New Zealand was established to build a strong collaboration in finding new ideas with innovative and cohesive digital solutions.

In Super Nature, the definition of good design is 'Creating moments of engagement'.


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关于

SUPER NATURE DESIGN是一家建立在上海的国际多元化互动创意设计机构。 公司由3个来自不同国家文化背景的成员于2007年组建,专门从事新媒体互动装置交互设计,互动视觉传播和数码互动科技开发。

从互动创意与概念的策划,整体视觉形象设计到互动装置的内容制作,再到最后的空间环境设计,互动装置搭建与执行等,Super Nature Design 提供整合性互动产品包装方案,帮助客户提升他们的品牌价值,也让消费者和品牌之间能产生更好的体验式沟通。

Super Nature Design 在全球国际新媒体互动传播领域中自我探索,同时和新西兰新媒体视觉互动研究工作室 Hyperthesis Visual Lab 保持着战略合作关系,在文化,艺术,时尚,生活,教育,科技等领域注入各种独特的创新理念和革命性数字化品牌互动解决方案。

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PHILOSOPHY

EXPERIENCE + ENGAGEMENT

Experience is the totality of the cognitions given by perception; all that is perceived, understood, and remembered. It refers to encountering situations, conditions, etc., in life, or to having certain sensations or feelings.

Today's economic and social phenomenon has been bombarded by traditional & passive media such as print & television advertising, radio and collaterals. This over-flooded media has affected the way the viewers perceive and often ignore information.

In Super Nature, we take the advantage of interaction technology to create a unique, simple and memorable experience for the audience by focusing on the "moments of engagement" between people and brands, and the ideas, emotions, and memories.


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理念

人类文明的衍进中,从未停止探索自然环境带给我们的体验,这种感受撞击着我们生活的每一瞬间。人类运用触觉,视觉,听觉,嗅觉,味觉甚至五官以外的感官,去领悟空间、生活、艺术及至整个自然环境释放给我们的灵感,以此启发我们的未来。

当今,中国,上海,一家独特的互动创意设计机构 Super Nature Design 出现在这个精彩而又高科技的体验生活时代之中。 Super Nature Design 认为空间,环境是人类体验生活的最根本支撑条件。当人类与空间产生交互接触后,科技又被带入进来,使得他们之间交互产生各种变化,因为科技能改变人的思维和生活方式,但同时又能改变空间的形态和结构,当人类在空间中的体验不断因为各种改变而日益增加,受到对生活上的万种启发,生活也随之变的丰富多彩,具有价值性和创造性了。所以当人类,空间,科技在这个自然环境中共存时,Super Nature Design 运用独特并具有想像的交互理念维护着他们三者之间的平衡。

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理念

Super Nature Design 在为客户打造新颖的互动解决方案,创造他们的品牌价值的同时,也在自身的互动领域空间中不断实验探索着,永远寻找着互动科技和创意艺术设计互相共存的平衡点,他们善于利用自己所倡导的一种“瞬间+畅想”的互动理念,在一个无限大,不受约束的环境空间里每天改变着人们的生活体验,让他们的生活更有创造性。

Super Nature Design 坚信,他们所创造的交互式“体验”不只为某些人群,而是为在这个自然界当中的每一个人定制的,希望能运用到他们提供的互动方案在任何一个时间,任何一个状态下,生动而又直观的去体验科技与艺术设计结合带来的精彩旅程,从而让每一个人在这个瞬间迸发出对生活的一种新的观念和向往。

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理念

Super Nature Design 独立,勇敢,创新,实验 ,用时尚设计理念结合最前沿的高端电子互动科技,尝试把现代人们繁琐而又承重的生活状态带回最纯朴,最简约,最唯美的自然平衡状态。

Super Nature Design 始终认为优秀的设计能给于我们有另一种新的感觉, 是清新的, 是真实的。而他们的设计就是在空气中自由游走,在大自然界中寻找美学信念,给我们带来全新感受。

创意能改变生活,
互动科技能改变生活的质量,
Super Nature Design 却能改变每一个人对生活的一种体验态度……

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billy
Billy Wen Hao, born in Beijing and grown up in Shanghai, China. Billy specialises in graphic design and multimedia design. He worked as an art director in New Zealand prior to returning to his homeland, China. In 2005, Billy co-founded What-The-Five Design Studio in Shanghai and later SuperNature. He is an active creative practitioner especially in the local community. His involvements include Saatchi & Saatchi - "ONE ident" and Get It Louder - "X project".
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billy
温昊(Billy) ,出生在中国北京,上海长大, 毕业于新西兰旺格努易设计学院数码图形视觉设计系,获学士学位,擅长平面设计和多媒体设计。在回国之前,他曾担任新西兰当地一家本土多媒体设计公司的美术指导。2005年,他回到中国上海,先后创办了独立设计工作室-What-The-Five和互动创意设计机构 - SUPER NATURE DESIGN。温昊在当地设计界非常活跃,曾经在国际知名广告公司为NIKE提供创意与设计服务多年,是中国新锐设计师的代表之一,他之前与新西兰的Saatchi & Saatchi合作的国家频道15秒宣传片,中国新锐设计大声展上的影音互动作品X-Project和后来的NIKE(中国地区)户外广告与网络互动媒体创意都给人留下很深刻的印象。
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linyew
Lin Yew is an interactive designer, graphic designer and new media artist. He is the co-founder of Hyperthesis Visual Lab, a New Zealand based multi-discipline design studio. He completed his tertiary education in Malaysia and New Zealand. He has spent the past 14 years in design education and research, as well as received various international recognitions and awards of excellence in interactive design & digital media. He currently lives and works in Shanghai, China.
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作为互动设计师,图形视觉设计师的郑连耀, 更是一名新媒体艺术家。在上海创办 SUPER NATURE DESIGN 之前,他是新西兰新媒体互动研究室 Hyperthesis Visual Lab 的创始人之一,同时在海外马来西亚和新西兰从事新媒体设计教育14年。“变换中的自然”,是郑连耀一直多年尝试研究的互动设计主题之一,以艺术互动装置的形态来研究自然对视觉艺术的影响。利用人体运动侦测技术集合计算机交互程序,让人们通过亲身体验深刻地了解人类,自然和现代科技之间的联系。郑连耀在近年当中连续多次获得国际数码与新媒体互动领域颁发的各项殊荣。
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yeoh
Yeoh Guan Hong graduated as Masters Degree in Computer Graphic Design at the Wanganui School of Design, New Zealand. He has lectured in new media design and is involved in visual art research activities. As a co-founder of Hyperthesis Visual Lab in New Zealand, Yeoh works closely with his team working on many innovative projects in product design, interactive installations, illustrations, graphics and animations. Many of these projects have been featured & recognised in international design events, exhibitions and awards.
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杨源丰毕业于新西兰旺格努易设计学院数码图形视觉设计系,获硕士学位。之后在学院中开始他的新媒体视觉艺术任教生涯,其间参与组建新西兰新媒体互动研究室 Hyperthesis Visual Lab。他的设计作品在当代国际新生代设计师中独树一帜,多次在设计和新媒体研究领域获得各种国际创意设计奖项。作为一家新媒体互动研究室的创始人之一,杨源丰和他的伙伴一直在近年中不断对新媒体互动技术探索的同时,结合独特的创意与设计理念,在产品设计,互动装置设计,视觉插画艺术和动画视频等各种视觉创作领域中,创作出多样化的,被国际创意艺术组织高度认可的优秀设计,其中很多作品都曾在国际新媒体活动和展览上展示。
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