BE WARM, BE DRY & BE SEEN
CLIENTS
NIKE
CATEGORY
RETAIL, INTERACTIVE
A tablet-controlled lighting installation has given the visitors at the Nike Brand Experience Store in Shanghai a unique and memorable retail experience.
Based on the Sneaker Boots campaign “Be Warm, Be Dry & Be Seen”, users are able to interact with the suspended lighting sculpture and view its magnificent real-time lighting performance that expresses the theme.
Be Warm, Be Dry & Be Seen
Be Warm, Be Dry & Be Seen
Be Warm, Be Dry & Be Seen
Be Warm, Be Dry & Be Seen
Be Warm, Be Dry & Be Seen
Be Warm, Be Dry & Be Seen
Be Warm, Be Dry & Be Seen
Be Warm, Be Dry & Be Seen
Be Warm, Be Dry & Be Seen
Be Warm, Be Dry & Be Seen