The project is commissioned to design a series of new visual design and motion graphics for Ecco's new flagship store in Shanghai and stores around China. The new motion graphics are aligned for Ecco’s 2021 third-season campaign. The series contains whole series motion graphics to deliver the brand and product's key features story.

A motion tracking system is embedded in the front of each screen to allow audiences to access the story through a simple gesture. An interactive touch screen design has been created and installed to enhance the store experience.