Super Nature Design Shanghai

SUPER NATURE is a Shanghai based multi-discipline design company. It specialises in interactive design, visual communication & media technology. It takes on challenges through experimentations in new media and physical computing. Super Nature provides tailor-made solutions from conceptualisation to design, using new technologies integrated in production.

Seeking innovative solutions is Super Nature's ultimate goal. It constantly commits to research & development. The partnership with its research associate - Hyperthesis Visual Lab in New Zealand was established to build a strong collaboration in finding new ideas with innovative and cohesive digital solutions.

In Super Nature, the definition of good design is 'Creating moments of engagement'.

EXPERIENCE + ENGAGEMENT

Experience is the totality of the cognitions given by perception; all that is perceived, understood, and remembered. It refers to encountering situations, conditions, etc., in life, or to having certain sensations or feelings.

Today's economic and social phenomenon has been bombarded by traditional & passive media such as print & television advertising, radio and collaterals. This over-flooded media has affected the way the viewers perceive and often ignore information.

In Super Nature, we take the advantage of interaction technology to create a unique, simple and memorable experience for the audience by focusing on the "moments of engagement" between people and brands, and the ideas, emotions, and memories.

BILLY

LINYEW

YEOH

Billy Wen Hao, born in Beijing and grown up in Shanghai, China. Billy specialises in graphic design and multimedia design. He worked as an art director in New Zealand prior to returning to his homeland, China. In 2005, Billy co-founded What-The-Five Design Studio in Shanghai and later SuperNature. He is an active creative practitioner especially in the local community. His involvements include Saatchi & Saatchi - "ONE ident" and Get It Louder - "X project".

Lin Yew is an interactive designer, graphic designer and new media artist. He is the co-founder of Hyperthesis Visual Lab, a New Zealand based multi-discipline design studio. He completed his tertiary education in Malaysia and New Zealand. He has spent the past 14 years in design education and research, as well as received various international recognitions and awards of excellence in interactive design & digital media. He currently lives and works in Shanghai, China.

Yeoh Guan Hong graduated as Masters Degree in Computer Graphic Design at the Wanganui School of Design, New Zealand. He has lectured in new media design and is involved in visual art research activities. As a co-founder of Hyperthesis Visual Lab in New Zealand, Yeoh works closely with his team working on many innovative projects in product design, interactive installations, illustrations, graphics and animations. Many of these projects have been featured & recognised in international design events, exhibitions and awards.